This post brought to you by Snapdragon by Qualcomm. All opinions are 100% mine.
One of these days, after I'm done taking a nap in a bed full of 20 dollar bills, I want to gather all that money up and rename a stadium for a couple of weeks. Qualcomm Stadium (you know, where the Chargers play) is changing it's name just over the holidays to Snapdragon Stadium. Now personally, I'm much more likely to remember Snapdragon Stadium than I am Qualcomm.
It's not a bad idea really as far as advertising goes. During those 11 days (12/18 – 12/29), there's all these crazy large sport games (a co-worker called them that once) taking place there: the Chargers are playing and there are a couple of college bowl games going on, too. That's a lot of media coverage, no?
I want to be on a marketing team one day that says, hey, you know the best way to show all the football fans in the world that Snapdragon processors by Qualcomm are the digital brains inside mobile devices made? We're gonna make everyone talk about watching a game at the Snapdragon! (Again, I'd totally go to a game at a place called Snapdragon!) They're dropping about half a million dollars on an advertising schtick to hype up this little tiny chip that goes into a lot of cell phones that keeps all your favorite apps running. Turns out going to this huge renaming extreme is even cheaper than buying commercial time during the NFL football game that's being held there. That's kinda crazy! But crazy smart, you know?